Making Tech Brand Relevant to Gen Z
Client: Intel
As a veteran leader in the tech space, Intel had the attention of seasoned B2B decision makers. To reach a younger audience, I led the pitch and strategy in building a community and culture lab to help the tech giant reach this goal.
NON-TRADITIONAL CONTENT FOR A TRADITIONAL BRAND
Client: Cracker Barrel
This restaurant chain is known for its traditional Southern cuisine and old-fashioned decor. Similarly, the client is very particular in the brand's marketing. I led the brand's TikTok strategy and worked with creatives to launch and sustain the social channel while getting clients out of their comfort zone and proving success. Viral TikToks that reached key stakeholders was also a win.
Travel Nurse Influencer Program
Client: FlexCare Medical Staffing
In the travel nursing business, I convinced our sales-driven leadership team that to promote jobs, we would also need to encourage the experience of travel nursing. I successfully launched the company's travel nurse influencer program, leading to referrals and new business.
FROM PART-TIME CUSTOMER EXPERIENCE CONTROL TO FULL TIME SOCIAL PRODUCER
Client: Sacramento Kings
I shot my shot via Twitter DMs to get a part-time position with the NBA team and arena. After suggesting I lead a paid social strategy and campaigns to influence ticket sales, I eventually landed a full-time gig.
